Boo Review 2026: Is It Legit? What We Found
Boo matches people on personality type rather than photos. You take a test based on the MBTI sixteen-type model, the app works out which types tend to get on with yours, and it surfaces those people first. It released on iOS in February 2020, the operator is Boo Enterprises, Inc., and it now carries 203,834 US App Store ratings at a 4.17 average.
Two things to be straight about before you read further. First, Boo is not a hookup app and does not pretend to be. It is a dating and friendship app, its user base skews young, and the whole premise is compatibility over attraction. We are covering it because it is one of the largest US dating apps we did not have a page for, not because it is a good fit for casual.
Second, the MBTI itself is not a validated scientific instrument. Psychologists have criticised it for decades on reliability grounds, and Boo layers its own compatibility engine on top of it. That does not mean the matching is useless, plenty of people find type-talk a genuinely useful shorthand, but it is a personality framework and a conversation starter rather than science.
Below is how it works, what it costs, and what others made of it. Cast your vote and add your own experience at the bottom.
Have You Used Boo? Vote Now
Here’s what others are saying about the Boo platform.
If casual is what you actually want, personality matching is the long way round. Here is our current shortlist of hookup sites and apps with real, active members.
Information
URL: boo.world
Year of Establishment: Company founded 2020, iOS release 22 February 2020
Adult material on the lander: No
Mobile App: Yes, iOS and Android, plus a web version
Whitelabel: No
Target Group: Dating and friendship on personality compatibility, skewing under 35
Operator: Boo Enterprises, Inc., United States
Age rating: 17+
Traffic Statistics
Company-stated figures are marked as such.
US App Store ratings: 203,834, average 4.17 (Apple data, pulled 30 July 2026)
Company-stated installs: around 40 million worldwide, which counts installs rather than active users
Chart position: number 77 in the US App Store Social Networking chart at time of writing
Reported age skew: users concentrated in the late teens to early thirties
Source: Apple’s US App Store data and Boo’s own site
How Boo actually works
You either take the in-app personality test or, if you already know your four-letter type, enter it directly. Boo then builds your feed around compatibility rather than proximity or looks. Profiles display the type prominently, and much of the conversation on the app is people comparing types, which is either charming or exhausting depending on your tolerance for it.
The app is structured more like a social network than a swipe grid. There are communities and group chats organised around types and interests, a feed you can post to, and a heavy emphasis on chatting before meeting. For a lot of users, Boo functions as a place to talk to people rather than a pipeline to dates.
There are gamified layers on top: daily limits on how many profiles you can see, a “time travel” style feature to revisit past profiles, and various boosts. Most of the paid features exist to lift those limits.
Practically: it works best if you are young, sociable online, and interested in the framing. If you find personality typing tedious, the entire product will grate, because it is not a coat of paint on a normal app, it is the whole structure.
Is Boo safe?
Boo is a legitimate app from a US-registered company, distributed through Apple and Google, with billing and cancellation handled by the app stores rather than by direct card charge. That is the baseline and it is fine.
The specific things worth knowing are less about hacking and more about who is on it. The user base skews young, and while the app is rated 17+, a young-skewing social app with open communities and public posting attracts minors who lie about their age. If you are an adult using it, be conscious of that. It is also a social network, so what you post to a feed is not private in the way a one-to-one chat is.
The ordinary cautions apply as everywhere: romance scammers work personality-matching apps just as they work every other kind, and the tell is the same, an unusually well-matched stranger pushing quickly to move the conversation to WhatsApp or Telegram, followed eventually by a money problem. Keep it in the app until you have video-called, and never send money.
Package Costs
Boo is free to use with daily limits. The paid product, sold as Boo Infinity, is a subscription through the app stores, and the pricing is unusually spread out: reported entry tiers start low, around a couple of dollars a month on the longest terms, while a single month has been reported near $19.99, with three, six and twelve month terms reducing the monthly rate substantially.
What it buys is limit-lifting rather than access: unlimited daily profiles, unlimited direct messages, revisiting profiles you have passed, and browsing outside your area. None of it is required to use the app.
Because the price varies so much by term and market, check the purchase screen rather than trusting any figure, including ours. Cancellation is in your Apple or Google subscription settings.
Boo pros and cons
Pros
- Genuinely different matching premise, not another swipe clone
- Large US install base, comparable to Taimi and HUD
- Communities and group chats make it usable for friendship, not just dating
- Free tier is workable if you accept daily limits
- Works on iOS, Android and web
- Billing and cancellation through the app stores
Cons
- Not a hookup app in any sense, and a poor fit for casual intent
- MBTI is not a validated scientific instrument
- Young skew, which is worth being conscious of
- Heavy gamification and daily limits pushing the subscription
- Social-feed elements mean less privacy than a one-to-one app
- The 40 million figure counts installs, not active users
Boo vs the alternatives
Against Hinge, Boo is the more structured version of the same ambition. Hinge uses prompts and a curated feed to push people toward real dates; Boo uses type compatibility and lets people talk for longer. Hinge converts to dates faster. Boo produces more conversation.
Against Bumble and Tinder, the comparison is simply personality versus proximity and photos. Boo will feel slower and more deliberate, which is the point.
For casual, Boo is the wrong tool and we would not send anybody there for it. If no-strings is the goal, HUD states that intent openly and AdultFriendFinder has the deeper pool for it. Boo earns its place on this site by being large and genuinely distinct, not by being a hookup option.
Boo FAQ
Is Boo free?
Yes, with daily limits on how many profiles and messages you get. Boo Infinity lifts those limits and is sold through the app stores, with the monthly rate dropping sharply on longer terms. Check the purchase screen, because the pricing varies a lot.
Is Boo a hookup app?
No. It is built for dating and friendship on personality compatibility, and it encourages long conversations before meeting. For casual, it is the wrong tool.
Does the MBTI matching actually work?
The MBTI is not a validated scientific instrument and psychologists have criticised its reliability for decades. Treat Boo’s matching as a useful framing device and conversation starter rather than science. Plenty of users like it precisely as a shorthand.
Who owns Boo?
Boo Enterprises, Inc., a US company. The iOS app has been live since February 2020.
How old are Boo users?
The base skews young, concentrated in the late teens to early thirties. The app is rated 17+, and as with any young-skewing social app that is worth being conscious of.
Is Boo safe?
The app is legitimate and billing runs through Apple and Google. The risks are the usual ones: romance scams, and the reduced privacy that comes with social-feed features. Keep chats in the app until you have video-called, and never send money.
We are not calling it either way. Weigh a genuinely different matching premise against a framework with no scientific backing and a base that is not looking for what most of our readers are, read what others below have said, and add your own experience.
If you’ve used Boo, help the rest of the community out by leaving a comment below describing your experience.