Every now and again we encounter an online dating site that takes a pragmatic approach toward relationships. Established Men is one of those sites. It helps to bring financially secure older men together with young and attractive women for the purposes of establishing sugar daddy style relationships. They don’t hide that fact, they don’t sugar coat it, that’s exactly how they phrase it on their site.

This puts EstablishedMen.com high on the scale in terms of honesty and pragmatism. The question is, does it deliver results? For young women looking to be taken care of, is it safe? For older men, will they get what they are looking for without having to deal with gold diggers?

We conducted an in-depth Established Men review to determine whether or not this site is beneficial for both sides of the sugar daddy relationship.

— Pros and Cons —

Pros

• Intuitive user interface
• Uncomplicated but powerful search engine and algorithm
• Profile pictures require approval adding to security
• Free users get first three outgoing messages for free
• Engaged user base results in response rates above 50 percent

Cons

• Lack of a mobile version
• Image approval times as long as 24 hours
• Pricey

— In-Depth Established Men Review —

The majority of people that come to the site’s welcome page are either financially secure older men or attractive younger women, both of whom have shown a prior disposition to online dating. The welcome page is simple but elegant — exactly what you would expect and want to see from a site serving this niche.

— Registration Process —

The registration process is straightforward. It starts on the welcome page itself. There you will find the new user registration box. It asks if you are looking for younger females or older men. It also asks you to enter a city where you would like to conduct your searches as well as at the age range of your potential partners. You then click on a green “continue” button which redirects you to the second page of the registration form. There you must enter a valid email address, your selections for username and password, in addition to a few personal details. These include your gender, your date of birth, the city in which you reside, your height, body type, ethnicity, and eye and hair color.

Before concluding with the registration, you are also given an option to upload an image for your profile page, as well as a chance to write an introductory paragraph about yourself. These steps, however, are optional.

— About Your Profile Images —

You will always notice us mention the importance of posting a good profile image. While it is well established that it definitely improves results on any site, on Established Men it gains an additional layer of importance. This is because the site will give new members who upload an image to their profile three free outgoing messages.

It should also be noted that Established Men reviews all images that are uploaded to its site. During our testing, it took as little as 30 minutes and as long as 24 hours to get a picture approved. That means that if you join the site eager to hit the floor running, just be advised that you may have to wait a little bit until your images are approved.

— User Experience —

The platform for Established Men is similar to its design, simple but elegant. When you enter the most obvious feature will be the listing of other members’ profiles that the site’s algorithm has determined to be a good match for you. This is a prioritized list. As you scroll down you will notice that the paid members get top-level placement followed by those with the most profile images. Geographical distance to your location is the third placement determining factor.

On the left-hand side, you will find all of the options for customizing your search. These include modifying the age range, various different physical attributes, and filtering for the presence of private photos among others.

The profile snippets that are presented to you in your search results all include the member’s profile image, their username, and key physical attributes such as age height and weight. Within each profile snippet, you also have quick access links to send the user a message, a wink or a gift.

On the upper navigation bar, you have links to the main dashboard as well as your message board. From your message board, you can review your incoming messages as well as the messages that you have sent out.

— What’s Unique About Established Men? —

We were impressed by the overall look and functionality offered by Established Men. We found its search engine and matchmaking algorithm to be robust without being needlessly complicated.

We were also impressed by the site’s concern for the user’s safety and privacy. Even though its a mild inconvenience at the beginning, the fact that they have to review and approve all images on the site creates an atmosphere where the majority of the profiles are going to be genuine. In fact, during our testing, we did not encounter any fake profiles.

We also were appreciative of the three free outgoing messages for new users. This is an excellent way for new users to get a full feel of the functionality of the site without having to upgrade to the paid membership. You usually do not see this sort of feature on other sugar daddy dating sites.

— Cost —

Established Men is free to join. As we have already mentioned, your first three outgoing messages are free. In order to continue with outgoing message functionality, as well as receiving additional perks such as improved placement on the search results of other members, you will need to upgrade to the paid version. The cost is $79 per month. This can drop to as low as $25 per month if you pay for twelve months in advance.

— The Results —

In terms of the matchmaking results of Established Men, in three days of testing our male testers sent out a total of 50 messages to compatible females. A total of 27 replied. That’s a response rate of over 50 percent. Of course, response rates should also be measured qualitatively. In that regard, the site also performs well. Our testers indicated that the women that replied did so in a way that indicated true interest. In other words, when you meet somebody on this site it lays a solid foundation for actually meeting in person.