NaughtyFind
NaughtyFind is unusually open about how it works, and that openness answers the only question that matters. It publishes member counts for every US state without making you register, so you can check the size of the pool near you before you spend a minute on a profile.
Those numbers are the headline of this review, and they cut both ways. Cast your vote and add your own experience at the bottom.
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Information
URL: naughtyfind.com
Year of Establishment: Around 2010
Operator: IVNG Media LLC, named in the site’s terms of use
Adult material on the lander: No, the homepage is an image and a two-field signup
Mobile App: No. The site says it deliberately runs as a responsive website instead
Whitelabel: No, and the site addresses this directly in its own FAQ
Target Group: Straight, gay, lesbian, singles and couples. The signup reads “I am a / We are a”
Payment processor: CCBill
Free tier: Send messages and view any profile without paying
Traffic Statistics
We do not need a third-party traffic estimate here, because NaughtyFind publishes something better: a public browse page listing how many members it has in each US state, visible without an account.
We added them up on the day we checked. 5,188 members across all fifty states and the District of Columbia.
The largest states:
California 588
Texas 479
New York 377
Florida 280
Georgia 211
Ohio 183
Illinois 172
Pennsylvania 167
And the smallest:
South Dakota 15
Wyoming 15
Maine 14
Rhode Island 13
Hawaii 8
Vermont 8
Sit with those figures for a second, because they are the review. California has around 39 million residents and 588 members here. Hawaii and Vermont have eight each. Whatever else is true about this site, it is small, and in most of the country the pool near you will be measured in dozens rather than thousands.
Publishing that at all is remarkable. Almost every site in this category advertises a global member total in the millions and never lets you see a local breakdown. NaughtyFind hands you the real number and lets you draw your own conclusion.
What it says about fake profiles, and what we could verify
NaughtyFind builds its whole pitch on being authentic, and it is specific rather than vague about it. Its FAQ contains a question we have never seen a dating site ask itself: what is white label dating, and does NaughtyFind use it?
Its answer describes white label sites as pre-built platforms that “often use a shared database of user profiles, which results in a subpar user experience”, and states that every profile on NaughtyFind is “manually created by real users who have signed up themselves”. Its about page goes further, saying it refuses to employ chatbots that simulate real conversations to keep users engaged.
Those are the site’s own claims and we cannot audit a member database from outside. What we can do is check the paperwork, and that part supports them:
Its terms of use contain no fantasy, fictitious or entertainment-profile clause of any kind. We searched for every standard variant. Nothing. That matters, because operators who use company-run profiles have to reserve the right to do so in their terms, and plenty do
The operator is named: IVNG Media LLC
Profiles and the member browser are publicly viewable, so you can inspect the actual accounts before joining rather than taking a number on faith
The absence of that clause is genuinely meaningful. On other sites we have looked at, the terms are where the truth lives, and some of them state outright that profiles are fictional. NaughtyFind’s terms make no such reservation.
Free actually means something here
The FAQ states plainly that with a free account “you can send messages and view any profile on the site”, with the VIP tier unlocking the remaining features and communication options.
That is a meaningfully better free tier than the category standard. On most sites the first message is the paywall. Being able to message and view profiles without paying means you can test whether anyone in your state actually replies before you spend anything, which given the member counts above is exactly the test you should run.
The site is ad-supported for free users. There are display ads on the member pages, with an upgrade-to-remove option, which is the trade for the free messaging.
Package Costs
NaughtyFind does not publish its current price list publicly, so we are not quoting figures we cannot verify. Older euro prices for it circulate online and are out of date, and the payment processor has changed since those were recorded.
What we can confirm from the terms:
Billing runs through CCBill, a long-established payment processor for this industry
Subscriptions renew automatically unless cancelled, so this is a recurring plan
Cancellation is handled through CCBill, which operates its own consumer support portal separate from the site
Refunds are handled case by case through CCBill rather than promised outright
The CCBill route is worth knowing about. Because CCBill runs its own cancellation and support system, you are not dependent on the site answering an email to stop a rebill, which is a common failure point elsewhere. That said, automatic renewal is still automatic renewal. Note the date you subscribe.
The FTC has had to act on exactly this mechanism at the top of the industry: in August 2025 it announced that Match Group agreed to pay 14 million dollars and permanently stop deceptive advertising, cancellation and billing practices.
For context on paying at all, Pew Research Center found about 35 percent of Americans who have used a dating site or app have paid for one.
Who it suits
If you value knowing what you are joining, NaughtyFind gives you more to work with than almost anything else we cover. You can read the member counts for your state, browse actual profiles, and message people without paying. Very few sites let you verify all three before handing over a card.
The catch is what that verification reveals. Around 5,000 members nationally is not a pool that reliably produces meetups, and outside the big states it thins out fast. If you are in California, Texas, New York or Florida it is at least worth the free look. If you are in Vermont with eight members listed, the arithmetic answers itself.
The fair summary is that the honesty and the size are the same story. The site tells you the truth about how small it is, and you should believe it.
NaughtyFind pros and cons
Pros
- Publishes real member counts per US state, publicly, without an account
- Free accounts can send messages and view any profile
- No fantasy or fictional-profile clause anywhere in its terms
- Addresses white label dating directly in its own FAQ and states it does not use it
- Operator named in the terms as IVNG Media LLC
- Profiles and the member browser are viewable before you register
- Billing through CCBill, which runs its own cancellation portal
- Supports couples as well as singles, straight and gay
Cons
- Small. Around 5,188 members across the entire United States
- Thin in most states, with several in single or double digits
- Subscriptions renew automatically unless you cancel
- Prices are not published before registration
- Refunds are case by case rather than guaranteed
- Ads are shown to free users unless you upgrade
- Its authenticity claims are its own and cannot be independently audited
- No app
NaughtyFind FAQ
How many members does NaughtyFind have?
Its own public browse page listed 5,188 members across all fifty states and DC when we checked. The largest were California with 588, Texas with 479 and New York with 377. Several states were in single or low double digits.
Is NaughtyFind free?
Partly, and more than most. Its FAQ states that a free account can send messages and view any profile. A paid VIP tier unlocks the remaining features. Free users see ads.
Does NaughtyFind use fake or shared profiles?
The site states that every profile is created by a real person who signed up themselves, and that it does not use chatbots. We cannot audit that from outside, but we did check its terms of use and found no fantasy, fictitious or entertainment-profile clause, which is where operators who use company-run profiles normally reserve that right.
Is NaughtyFind a white label site?
It says not, and it answers the question directly in its own FAQ, describing shared-database white label sites as delivering a subpar experience and stating that its profiles are created individually by real signups.
Who owns NaughtyFind?
The terms of use name IVNG Media LLC as the operator.
How do I cancel a NaughtyFind subscription?
Billing runs through CCBill and subscriptions renew automatically unless cancelled. CCBill operates its own consumer support and cancellation portal, so you can stop a rebill through the processor as well as through the site.
Does NaughtyFind have an app?
No. The site says it deliberately runs as a responsive website rather than asking you to download an app.
Can I look at profiles before joining?
Yes. The member browser and individual profiles are publicly viewable without an account, which is how we counted the per-state figures above.
If you’ve used NaughtyFind, help the rest of the community out by leaving a comment below describing your experience.