If you’re curious about MiCrush, then you’re sure to find our review of the app as convenient as it is interesting.

Is MiCrush effective? Is it really free? What makes it unique? What do Latinos really think of it?

Our review will provide you with the answer to those questions and let you decide if MiCrush is the type of dating app that’s right for you.

— Pros and Cons —

Pros

• Well focused on the Hispanic community
• The platform accommodates the English, Spanish, and Portuguese languages
• Chat module incorporates a unique set of features to keep conversations lively
• Free version is powerful

Cons

• iOS version is reported to be “buggy” (note: we did not encounter this)
• Incognito mode is charged separately from the VIP membership
• Must link your Facebook account to register

— In-Depth MiCrush App Review —

Are you a Latino or Latina seeking to meet other Hispanic singles?

Perhaps you’re not Hispanic yourself but identify with and enjoy Latino culture and want to meet Hispanic singles.

If you fit into any of these categories, the dating app known as MiCrush was designed with you in mind. Self-proclaimed as “the first free Latino dating app designed by Latinos for Latinos,” MiCrush is an ethnocentric dating app that received a lot of press coverage from both the general and the Latin press when it first launched a few years ago.

— Availability —

MiCrush is available for Android and iOS devices. It lacks a desktop version, but it does have a website at MiCrushApp.com. The site provides useful information regarding the features of the app as well as a dating advice blog.

When our testers installed both versions of the app, they did not encounter any problems while using them. However, you should be aware that there are a significant number of complaints on the App Store regarding the performance of the app. Most claim that it has a tendency of suddenly ceasing to function. This may account for the fact that as of March 2018, on the Apple App Store, the MiCrush app has a 2-star rating while the Android version on Google Play has a 4-star rating.

— Basic Features —

MiCrush uses the basic framework of a swiped-based dating app. However, it does add a few unique elements.

Its basic people discovery feature works by showing users profiles of potential matches and allows them to swipe right to “crush,” in other words like the profile — or to swipe left for “no, gracias,” in other words, to pass on the profile. When two members “crush” each other, they are given the opportunity to start a conversation using the app’s text-based chat module.

The unique twists that we alluded to are found within the chat module. Users can send each other GIFs via Giphy. They can also send each other songs via Spotify. The chat module also allows a user to suggest a date to another user by integrating Google Maps. Of course, the ability to send photos, video clips and audio clips are also part of the package.

Our testers found this type of added functionality useful. It can help to prolong the conversation process and contributes to helping people to get to know each other better.

Since MiCrush requires new users to link their Facebook account to register, users can upload images from their Facebook or Instagram account with only a few swipes.

— Premium Features —

MiCrush has a free and paid version. The free version is monetized by the placement of advertisements on the user interface. These ads are small and unobtrusive to the overall user experience. Free users can make use of the basic features that we outlined above.

For those who are willing to pay for additional features, they can do so through a monthly membership or by selectively purchasing individual upgrades.

Paying $9.99 per month or $54.99 for one year will give users VIP membership. This removes all advertising from the platform. It also gives preferential placement to your profile and allows you to undo “no, gracias” swipes in case you want to reconsider a profile that you passed on earlier.

Users also have the option of paying for an incognito subscription. This has a cost of $19.99 per month — there is no discount for yearly purchase. All that this upgrade does is allow you to visit other members’ profiles in invisible mode. In other words, those users will not know that you looked at their profile. This feature is not included in the VIP package.

MiCrush also has a premium feature known as an “Hola”. This is the word for “hello” in Spanish. On MiCrush, it is used to describe a conversation solicitation token. It allows users to start a conversation with another member even if they have not mutually “crushed” each other. These are available in packs of 5-, 10-, and 25- Holas. They are priced at $4.99, $8.99, and $14.99 respectively.

— What Do Hispanics Think of MiCrush? —

Two of our testers and one of our editors are of Hispanic heritage. All three speak English as well as Spanish. As they explored MiCrush they highlighted what they found to be interesting and useful.

Among the highlights was the ability to use MiCrush in either English, Spanish, or Portuguese mode. Users can select which language they want to use for communication. They can choose one, two or all three.

Another highlight was the way that MiCrush recognizes the fact that the term “Hispanic” or “Latino” is rather all-encompassing. MiCrush makes a concerted effort to recognize that the term “Hispanic” covers people from dozens of countries — each one with their own set of customs and folklore.

MiCrush allows users to select specifically from what countries and backgrounds they want to meet new people. As our Hispanic staff put it, “most other dating sites clump all Hispanics into one category.” They observantly and wisely compared that to having a site categorize people as “European” and neglecting to distinguish between French, Germans, Italians, etc.

The ability to distinguish between the backgrounds of Mexicans, Columbians, Venezuelans, etc, was appreciated and found to be useful. It makes the platform more genuine.